“Think Act Vote is vital and important because so many have become really disengaged with politics so it’s great to see a neutral campaign that encourages people to be engaged and make choices and feel empowered. Everyone has an opinion and we can only say we live in a democracy if we discuss/ express them and act and vote!” – Ada Zandition
Ada Zanditon designs fashion that is sexy and desirable yet futuristic and avant garde. The brand aesthetic balances perfectly creative originality and commercial appeal, which has been widely recognized by industry and press. The brand also happens to responsibly source all eco & sustainable fabrics and manufacturing. Ada interned with Alexander McQueen before going on to study at the London College of Fashion where she attained a 1st class BA (Hons) in womenswear and was selected for the prestigious LCF centenary press show at the Royal Academy. Once graduated, Ada worked on projects including: Centre for Sustainable Fashion’s first Shared Talent Project in South Africa and creating product for Oxfam’s first boutique. She then went on to set up her own company in early 2008 after working for Gareth Pugh. Ada made her catwalk debut at London Fashion Week in September 09 at Vauxhall Fashion Scout’s “Ones to Watch” show. In late 2009 Ada was selected for the Estethica eco fashion mentoring program by the British Fashion Council. From this Ada displayed her first solo catwalk show at London Fashion Week in February 2010 with Vauxhall Fashion Scout at The Freemasons Hall; this was featured on Vogue.com, Nylon, Dazed Digital & Recognize Magazine. Ada Zanditon pioneers in creating and evolving a business with a common sense approach to sustainability, a commitment to transparency and a belief in business that treats people, planet and profit with equal importance.
Stockiest include: Beyond The Valley, Machine A, Young British Designers, Not Just a Label and Farfetched.
Ada developed this beautiful dress to support the Think Act Vote campaign.
So what’s the story behind Ada’s inspiration for re-fashioning Think Act vote?
‘Well the first idea I had was very pop art and very literal.’ She decided to make ballot boxes and sew them onto the t shirt. ‘But just at that time, sadly Malcolm McLaren died. He was a huge inspiration to me when I was younger; I think that he was an incredibly provocative person and what he instigated caused people to completely re-think, re-evaluate. It encouraged people hugely to think without reverence for a system but actually for them about everything. He really altered people’s perception of music art and politics. So I was looking at the pictures in one of my favorite books, England’s Dreaming and I wanted to make a pretty straightforward tribute to Punk, to him and its place in the British psyche of provocation, action, in short thinking and acting – and taking decisions based on independent individual thoughts.’
Ada’s fabulous dress has been a hot favorite in all the Think Act Vote photo booths.
The Future that Ada Chooses is where ‘we are one, we are all involved in creating the future’.
What’s the Future You Choose? Tell us here and have a chance to be in our book.