Rachel Holland

Rachel Holland is the brainchild behind La Luminata. Her professional background spans across TV, Film, Set design, Graphic Design, Branding, Project Management, Trendwatching, Art Direction, Styling and Event Management. Rachel strongly believes in protecting the environment and promoting humanitarian issues highlighted changes that needed to be made within the Design World. This understanding ignited her passion to combine her two loves – Creativity & the Environment. Rachel’s inspiration stems from the earth and all of its beauty, cycles and growth. One of the ‘guiding principles’ in her work is the art of Wabi Sabi, less is more, quality over quantity and long-term practical solutions over quick fixes.

?!X: What’s the Future You Choose?

RH: The future that I choose is one of balance, harmony, great thought and attention to detail. In the fashion and design industry there is always a rush to get onto the next new ‘trend’, ‘season’, ‘style’ or ‘look’ and as fun as this can be, there is no real longevity or sustainability to this. The future that I choose is based on considering my actions carefully and hoping that others will follow-suit and do the same. Changing my perceptions from within in order to create around me in a realistic and organic way will hopefully influence others to do the same. I would especially like to see the growth and resurrection of old craft techniques, less mass production and more thought being put into our consumerables so that they become less throwaway. Building responsibility towards our own objects and creating relationships with them means that more thought goes into the purchasing thought process. To me, the future lies in the hands of the consumers and the public. People don’t realize quite how much power they have to change things. Yet.

?!X: What’s a ‘think’ to create this future?

RH: One of the quotes that inspires me is ‘My art is my life and my life is my art’. – unknown. Which sums up how I like to go about life. With great care, great beauty and responsibility. As I child I was taught by artist Lizzie Organ and Eugene Fisk and they instilled in me a belief that although my art was different to everyone else’s, that it was ok to be different. Elizabeth practiced ‘the art of living’ and this joie de vivre and self-expression that influenced me into my adult life, making me realize that anything could be created, breathed and lived.

Read this obituary of Elizabeth Organ’s life.

?!X: What’s an ‘act’ to create the future you choose?

RH: Take responsibility and self-educate yourself as to how products are made, where they are made and use social media to start conversations with big chains as to their manufacturing processes. There really is no excuse with the internet for not finding things out for yourself, the best education is now available online. Also, try to consume less and be really careful about where your products come from. Try to buy locally, from traceable suppliers and don’t be afraid to ask questions about where your food, clothes and products come from. With a more open conversation between consumers and suppliers and a willingness to learn from each other changes are more easily made.

Read Kate Fletcher’s Book – Sustainable Fashion & Textiles

?!X: What’s a ‘vote’ to create the future you choose?

RH: Vote with your money. Sign up to support your local farmers and get a veggie box delivered or even better, go and collect it yourself.  Some areas even have more independent, local food schemes, so do your research and take your spending power away from the big chains and supermarkets.

?!X: Future Soundtrack – What song would you take with you into the future? 

RH: 1. Imagine, by john Lennon 2. Hurt, by Johnny Cash 3. Eraser, by Thom Yorke

?!X: Can you share with us up to 5 weblinks that you find interesting and inspiring?

Follow Rachel on Twitter @laluminta

How can we Create the Future you Choose? Take part here.