“You don’t start a business for stability. You don’t start a business for wealth and fame. You start a business, because you solve a problem and you care about this problem that you’re solving, you can care about it for a really long time.” Miki Agrawal
E125 – Miki Agrawal on DISRUPTION, SOCIAL ENTREPRENEURSHIP AND AUDACIOUS RESILIENCE
POWERED BY THE FIRE OF BEING
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About this interview:

How do you bring your idea to life and make disruptive change in this world?
“You don’t start a business for stability. You don’t start a business for wealth and fame. You start a business because you solve a problem and you care about this problem that you’re solving, you can care about it for a really long time.”
In this conversation Amisha talks to Miki Agrawal, social entrepreneur and founder of acclaimed social enterprises: WILD, THINX & TUSHY. She is also the author of the #1 best-selling books ‘DO COOL SH*T’ and ‘DISRUPT-HER’, a modern manifesto that questions & confronts thirteen major areas in our lives – money, career, relationships, friendships, the culture of owning “more stuff”, perfectionism, takedown culture etc – and disrupts them one by one.
Miki shares her experiences of growing powerful businesses birthed as responses to social and environmental challenges, designed as solutions that disrupt cultural norms by moving society forward without band aids. She shares how she understands failure as revelation and her entrepreneurial paths as learning experiences that are about growing partnerships and business models that can be awesome spaces for exploring ground-breaking work, where we can celebrate the soulful parts of our existence and human experience.
Together they speak about take down culture that’s fired up by social media etiquette of shaming and perfectionism resulting in generations caught up in fear of stepping out, taking creative risks and leaps with new ideas. They reveal that the antidotes are innovations and social media conversations focused on celebrating and building community, human connection, belonging and wellness of body and spirit. Miki shares the story behind creating TUSHY, the company that has revolutionised how we poop by reducing use of toilet paper, and providing toilets to communities that didn’t have them.
We learn that we can reclaim our sense of agency, worthiness and creativity by unwiring our indoctrinations guided by the principles of the disrupter triangle, explained in Miki’s book ‘‘DISRUPT-HER’. They share that listening to our intuition and understanding that we are worthy of rest and healing is an investment that will see us act from a place of abundance, trust and solidarity and participate in equality and wealth formation.
Miki Agrawal is a serial social entrepreneur who was named “Fast Company’s Most Creative People”, “Young Global Leader” by the World Economic Forum, and INC’s “Most Impressive Women Entrepreneurs.” In addition to building her companies THINX, TUSHY, and Wild to a collective valuation of over $200 Million, she is a #1 best-selling author of Do Cool Shit, a step-by-step guide to building your dream business and now Disrupt-Her, a modern manifesto that questions & confronts thirteen major areas in our lives (money, career, relationships, friendships, the culture of owning “more stuff”, perfectionism, takedown culture etc), and disrupts them one by one.
To connect or work with Miki, visit mikiagrawal.com
To connect or work with Amisha, visit amisha.co.uk
Links from this episode:
Miki Agrawal book . Do Cool Sh*t
Humans are fuckin’ awesome . Instagram
Thich Nhat Hanh . The heart of the buddhist teaching
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