“We do in a way become mirrors to each other. Collectively.” Lily Cole



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How do we merge indigenous intelligence and modern technology to co-create better societies?


“We do in a way become mirrors to each other. Collectively.”

In this episode, Amisha talks to Lily Cole, sometimes filmmaker, writer, public speaker, supermodel and actor. She is an advocate for sociopolitical and environmental issues and a patron of the Environmental Justice Foundation. She co-founded Impossible: a technology company that solves social and environmental problems. Lily’s most recent book and companion podcast, ‘Who Cares Wins: Reasons for Optimism in Our Changing World’, is a rousing call to action that will leave you feeling hopeful that we can make a difference.

Amisha and Lily explore the idea of co-creating communities that are powered by our commonalities, indigenous intelligence and modern technology. Lily talks about her personal observations gathered during times spent with different indigenous communities. She speaks of the intelligence rooted in egalitarian value systems of indigenous cultures, the reverence and understanding of the natural world, storytelling, and spirituality as powerful offerings to modern society lacking collective values systems.

Lily shares her experience and challenges building Impossible, applying cutting-edge tech to build a digital community and gift economy. Together they reflect that we don’t need expensive apparatus to encourage a shift of consciousness and the activation of generous community spirit. It is the combination of all instruments and skills available to humankind that will afford us the co-creation of new types of conscious consumerism and dynamic communities for the future.

We learn that listening to each other, taking small actions, and making more conscious lifestyle choices aligned with our personal truths, are the mirrors of hope that will affect change of the mainstream and the political economic status quo, so we may conceptualise new outcomes for society.

“We are in a unique moment in history where we’re able to, if we are willing to kind of listen to one another, then we’re able to potentially bring together the best of those of those different possibilities.” ~Lily Cole



As an advocate for sociopolitical and environmental issues, Lily Cole has employed technology, writing, filmmaking and public speaking as means to build awareness and encourage dialogue. Lily was awarded a First Class BA in History of Art from Cambridge University in 2011.

In 2013 she co-founded Impossible.com: a technology company that uses technology to solve social and environmental problems, which incubated Wires Glasses. Lily has spoken at Davos, Google’s Zeitgeist, Wired and Web Summit, was an affiliate at the Berkman Center at Harvard University, and holds an Honorary Doctor of Letters from GCU.

Lily is a patron of the Environmental Justice Foundation and has worked with the World Land Trust and WWF. As an actress, Lily has made over fifteen films with directors including Sally Potter, Shekhar Kapur, Roland Joffe, Mary Harron and Rian Johnson; performed at the Globe theatre, The Old Vic theatre and Trafalgar Studios. Lily has written and presented several documentaries and has directed several short films. Balls, her first short fiction film was released in 2018.

In summer 2020 she published a book, audiobook and companion podcast: ‘Who Cares Wins: Reasons for Optimism in Our Changing World.’


To connect or work with Lily, visit lilycole.com

To connect or work with Amisha, visit amisha.co.uk

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